Sydney Motorsport Park

Success Story · Venues and events

The fans shoot it. The track shares it.

How Sydney Motorsport Park turned its big screens into an upload form, and thousands of fan photos into a live gallery on its own website.

  • Ferrari 296 GT3 panning shot
  • Porsche Cayman GT4 at dusk
  • Nissan GT-R drifting
  • Motorcycle racers mid-corner
  • Classic car parade lap

See the fan gallery

Industry
Motorsport venue
Location
Eastern Creek, Sydney
Website
sydneymotorsportpark.com.au

From the grandstand to the website

One scan. One form. One library.

Every big screen at the track carries a QR code. Fans scan it, upload from their seat, and their shot is credited, tagged and live on the SMSP website the same day.

1/5Scan the big screen

Your moment. Our track.

Shot something great today? Share it and see it featured.

Scan to upload

jamcontent.com/smsp/form/your-moment

One scan from the grandstand. No app, no login.

  1. Drift car under the stadium lights1

    QR codes on the big screens

    Trackside screens point every fan to one upload form. No app, no login.

    Explore upload forms
  2. Nissan GT-R drifting2

    Shot and shared in real time

    Photos land in the library during the session, not the week after.

  3. Post-race interview with the winners3

    A fan gallery on the website

    The Your Moment collection is embedded on the SMSP homepage for every patron to browse.

    See it live
  4. Motorcycle racers mid-corner4

    One workflow for every creator

    Photographers get a form per event. Fans use the QR. It all lands in the same library.

  5. Porsche Cayman GT4 at dusk5

    Sponsor attribution in seconds

    AI tags pick out Pirelli, Hankook and Shannons on every shot. Proof for partners without a search party.

  6. Vintage race car on track6

    Dropbox, migrated in a day

    9,213 files and 84 folders came across as collections overnight. Nothing failed.

Posted from the same library

Scheduled once, live on every channel

Six of the 155 posts SMSP has published through Jam since August. Each one planned from the library, tagged with its collaborators and sent to Instagram and Facebook together. Tap any to open the real post.

  • Reel · WTAC
    sydneymotorsportpark and worldtimeattackchallenge, rsc300_bandoCollaboration
    The B-A-R RSC300 on track at World Time Attack Challenge

    1.7k likes · 23k views

    sydneymotorsportpark Kunihiko Bando and the B-A-R RSC300 hits the track in the final Friday Emtron Pro Class session at Sydney Motorsport Park!

    4 SeptemberView on Instagram
  • Reel · WTAC
    sydneymotorsportpark and worldtimeattackchallenge, libertywalkkatoCollaboration
    Liberty Walk four-rotor Nissan R35 GT-R

    1.5k likes · 20k views

    sydneymotorsportpark Liberty Walk. A 4-rotor Nissan R35 GT-R. That's it. That's the post.

    5 SeptemberView on Instagram
  • Event promo
    sydneymotorsportpark and rollracingsydney, capturedbysargCollaboration
    Roll Racing State of Origin promo

    946 likes · 24k views

    sydneymotorsportpark Roll Racing State of Origin hits Sydney Motorsport Park this Saturday night! The fastest Roll Racing cars from across the country are converging at SMSP for one huge night under lights.

    23 SeptemberView on Instagram
  • Track notice
    sydneymotorsportpark and ardc52Collaboration
    Cars on track at Sydney Motorsport Park

    543 likes · 34k views

    sydneymotorsportpark A reminder for everyone heading on track at Sydney Motorsport Park. A maximum noise limit of 95 dB applies to all vehicles participating in on-track activities.

    29 SeptemberView on Instagram
  • Event wrap
    sydneymotorsportpark and beattheblue, drivingsolutionsCollaboration
    Crowds at the Beat the Blue event

    403 likes · 12k views

    sydneymotorsportpark What a night at Sydney Motorsport Park! One of the biggest Beat the Blue events yet, with a massive turnout and an incredible atmosphere across the venue.

    24 AugustView on Instagram
  • Throwback
    sydneymotorsportpark and worldtimeattackchallengeCollaboration
    World Time Attack Challenge throwback

    292 likes · 9.8k views

    sydneymotorsportpark How has it already been a month since WTAC?! Take us back. We're ready to do it all over again!

    4 OctoberView on Instagram

Socials, six months on

Post faster. Grow faster.

With photos landing in the library the same day they are shot, the team schedules a week of posts in one sitting and cross-posts from a single draft. The audience has followed.

Follow @sydneymotorsportpark
Instagram followers in six months
+0%
Facebook followers in six months
+0%
posts published through Jam in eight weeks
0
views on those posts
0k
Instagram followers, @sydneymotorsportpark+40%
Posting through JamJan 2026Oct 2026
“Our fans were already shooting incredible content. Jam gave us a way to collect it straight from the big screen, credit every creator and get it onto our website the same day. Finding one shot, or every shot with a sponsor in it, now takes seconds.”
Andy Pecora, Commercial Marketing Manager, Australian Racing Drivers' Club | Sydney Motorsport Park

Turn your crowd into your content team

One QR code, one form, one library. Start collecting fan content on Jam.

Start for free