On this page
- The short answer
- Sprout Social plans and prices (October 2026)
- What each plan adds
- Add-ons Sprout does not publish prices for
- What Sprout Social costs at 1, 5, 10 and 20 seats
- Hidden costs to budget for
- Is Sprout Social worth it?
- Sprout Social for small teams vs enterprise
- Cheaper alternatives to Sprout Social
Sprout Social costs US$79 to US$399 per seat per month on annual billing (Essentials, Standard, Professional and Advanced), or US$99 to US$499 per seat on monthly billing, with Enterprise quoted separately (sproutsocial.com/pricing, checked October 2026). Because every plan is priced per seat, the real cost depends on how many people need to log in, plus any add-ons, and those add-on prices are not published.
The short answer
- Sprout Social is priced per seat. Essentials US$79, Standard US$199, Professional US$299, Advanced US$399 per seat per month, billed annually (October 2026).
- Monthly billing costs 20–25% more: US$99, US$249, US$399 and US$499 per seat.
- Premium Analytics, Listening, Employee Advocacy and Professional Services are unpublished add-ons, available on Standard and above by quote.
- A 10-person team on Professional pays about US$2,990 a month (US$35,880 a year) before add-ons.
- There is no free plan. You get a 30-day free trial with no credit card.
Sprout Social plans and prices (October 2026)
All prices are per seat per month in US dollars, taken from sproutsocial.com/pricing and its billing FAQ on October 26, 2026.
| Plan | Annual billing (per seat/month) | Monthly billing (per seat/month) | Social profiles | What it adds |
|---|---|---|---|---|
| Essentials | US$79 | US$99 | 5 | Publishing, optimal send times, profile and post-level reporting, Trellis AI |
| Standard | US$199 | US$249 | 5 | Consolidated inbox and collaboration tools, keyword and location monitoring, review management |
| Professional | US$299 | US$399 | Unlimited | Message tagging, competitor, tag and paid insights, AI Assist for posts |
| Advanced | US$399 | US$499 | Unlimited | AI Assist for replies, sentiment in the inbox, Sprout API and helpdesk integrations, message spike alerts |
| Enterprise | Custom | Custom | Custom | White-glove onboarding, dedicated SSO setup, priority support |
Every plan includes 100 Trellis AI credits per seat each month and the iOS and Android app. Essentials includes no brand keyword monitoring; Standard and Professional include 10 brand keywords per group and Advanced includes 20.
Annual billing is paid upfront for the whole term. Sprout's FAQ says month-to-month terms cost more per month in exchange for a shorter commitment.
What each plan adds
- Essentials is the entry plan for a social media manager who mainly publishes. It covers 5 social profiles, scheduling and post-level reporting; Sprout lists the consolidated inbox and collaboration tools from Standard up.
- Standard is where Sprout becomes a team tool: the shared inbox, collaboration, monitoring and reviews. It is also the minimum plan for every add-on. It still caps you at 5 social profiles.
- Professional removes the profile cap and adds the competitive and paid reporting most marketing teams want. Sprout labels it the most popular plan.
- Advanced is aimed at customer care and cross-functional teams that need sentiment, helpdesk integrations and the API.
- Enterprise is a quote, and mostly adds onboarding, SSO and support on top of Advanced.
Add-ons Sprout does not publish prices for
The plan price is rarely the full bill. Sprout lists these add-ons on its pricing page without prices:
| Add-on | Available on | Published price |
|---|---|---|
| Premium Analytics | Standard and up | Not published (demo required) |
| Listening | Standard and up | Not published (demo required) |
| Employee Advocacy | Standard and up | Not published (demo required) |
| Professional Services | Standard and up, multiple packages | Not published (consultation required) |
| Influencer Marketing | No Sprout plan required | Not published, plus creator fees |
| Trellis Plus (extended AI) | All plans | US$28/user/month annual, US$35 monthly |
Trellis Plus is also charged per user, so on a 10-person Professional team it adds US$280 a month on annual billing.
What Sprout Social costs at 1, 5, 10 and 20 seats
Monthly cost on annual billing, before add-ons and tax (October 2026 list prices):
| Seats | Essentials (US$79) | Standard (US$199) | Professional (US$299) | Advanced (US$399) |
|---|---|---|---|---|
| 1 | US$79 | US$199 | US$299 | US$399 |
| 5 | US$395 | US$995 | US$1,495 | US$1,995 |
| 10 | US$790 | US$1,990 | US$2,990 | US$3,990 |
| 20 | US$1,580 | US$3,980 | US$5,980 | US$7,980 |
Monthly cost for a 20-person team on Sprout Social
- AdvancedUS$7,980
- ProfessionalUS$5,980
- StandardUS$3,980
- EssentialsUS$1,580
- Jam Growth (flat, no seats)US$299
Annual totals for the same teams on Professional: US$3,588 for 1 seat, US$17,940 for 5, US$35,880 for 10 and US$71,760 for 20. On monthly billing, 5 Professional seats cost US$1,995 a month instead of US$1,495.
What buyers actually pay after negotiation varies. Vendr reports a median Sprout Social contract of US$18,980 a year across 362 purchases, with a range of about US$6,295 to US$54,958 and average savings of 14% off list (vendr.com/marketplace/sprout-social, last updated February 2026).
Hidden costs to budget for
- Every person is a seat. Approvers, designers, executives and agency partners who need access each cost the full plan rate. This is the biggest driver of Sprout bills. Our guide to per-seat vs usage-based pricing shows how fast it compounds.
- Listening and Premium Analytics are extra. Many teams buy Sprout for its reporting and listening, then find the deeper versions are separately quoted add-ons.
- The 5-profile cap on Essentials and Standard. A brand with Instagram, Facebook, TikTok, LinkedIn, X and YouTube already needs Professional, which raises the per-seat price by US$100.
- Monthly billing premium. Staying flexible costs 20–25% more per seat.
- Onboarding and services. White-glove onboarding is part of Enterprise; on lower plans, Professional Services is a separate purchase.
Is Sprout Social worth it?
Sprout is worth it when:
- A small, dedicated social team (one to five people) spends its day in the inbox, answering customers and reporting to leadership.
- You need customer care features such as sentiment, helpdesk integrations and spike alerts, which are Sprout's strengths on Advanced.
- Budget is not the main constraint and you value polished reporting.
Sprout is hard to justify when:
- Many people need access but only a few publish. Per-seat pricing charges the same for someone who approves one post a month as for your full-time social manager.
- You mainly need scheduling and basic reporting. Cheaper tools cover that well.
- You also need a place to store, find and collect content. Sprout is a social media manager, not an asset library.
Sprout Social for small teams vs enterprise
For small teams, Essentials at US$79 per seat is the cheapest way in, but its 5-profile cap, and the inbox and collaboration tools being listed from Standard up, push most growing teams to Standard or Professional quickly. A two-person team on Professional pays US$598 a month on annual billing.
For enterprise, the published per-seat prices are only the starting point. Expect a custom quote that bundles seats, Listening, Premium Analytics and services, and negotiate: Vendr's data shows buyers saving 14% on average.
Cheaper alternatives to Sprout Social
Published prices checked October 2026:
| Tool | Starting price | Pricing model |
|---|---|---|
| Hootsuite | US$99/user/month (Standard, annual) | Per user |
| Agorapulse | US$79/user/month (annual), US$99 monthly | Per user |
| Buffer | Free plan; Essentials US$5/channel/month (annual) | Per channel |
| Later | From US$25/month | Per plan |
| Metricool | Free plan; Starter US$20/month (annual) | Per plan |
| Jam | US$99/month Standard, US$299/month Growth | Usage-based, no per-seat charge |
Hootsuite is the closest like-for-like rival; see Hootsuite pricing for its plans. Buffer, Later and Metricool are much cheaper for solo marketers and small teams that mainly schedule posts.
If per-seat pricing is the problem, or you also need to collect and organise photos and video, Jam is a third option. It combines an AI-organised asset library, UGC collection with usage rights captured at submission, and native publishing to 7 platforms, and it never charges per seat. See Jam vs Sprout Social and the wider Sprout Social alternatives guide.